Dec 17 (PR Newswire) — Vapor Tobacco Manufacturing LLC (“VTM”) announced the launch of the first certified organic e-liquids for the vapor industry — eTron® 3T™. VTM’s organic products have been certified organic under the United States Department of Agriculture’s National Organic Program. As certified organic products, VTM’s e-liquids carry the familiar USDA Organic Seal.
VTM has launched its organic e-liquid in two different tobacco flavors, American Blend and Virginia Blend. Both flavors are offered in full and light strengths (Red and Gold). VTM also offers organic menthol (Green). VTM’s certified organic liquids are sold in child resistant 15 ml glass bottles as well as in pre-filled eTron® 3T™ disposable e-cigarettes.
VTM’s eTron® 3T™ organic products will formally debut to the trade at the January Tobacco Plus Expo in Las Vegas, NV (http://www.tobaccoplusexpo.com).
VTM plans to soon add responsible, adult-friendly flavors, also in certified organic form.
VTM’s certified organic e-liquid is made using a patented process. This patented process uniquely allows for the manufacture of organic e-liquid because conventional e-liquids typically rely on ingredients that are not organic. In contrast, VTM’s tobacco e-liquids are made from just three ingredients: organic tobacco, organic glycerin and water.
VTM’s Virginia Blend, is made from organic flue cured tobacco. VTM’s American Blend, is made from a blend of organic tobaccos.
Founder and inventor Tom O’Connell commented: “We are proud to launch the first certified organic e-liquid for the vapor market. Vapor consumers have not had an organic choice until now.
“Moreover, our organic product offers the most natural tobacco flavor in the vapor industry. It tastes like tobacco because it is made from tobacco – certified organic tobacco.
“Having been in the vapor industry for years and before that in cigarettes and smokeless tobacco, I know that flavors like caramel are substituted for real tobacco flavor in e-liquids. Vape shops often rotate smokers through a series of different flavors – simply because none of the available flavors actually fit the tobacco taste that the smoker is looking for. For adult smokers who are looking for tobacco satisfaction from vapor, our eTron® 3T™ liquid is the answer. They’ll know the difference from the first puff.”
Joseph Fuisz, co-founder and Member, commented: “Vapor innovation has focused on incremental device improvements while the actual e-liquid consumed has not materially changed apart from provenance – the move from Chinese to US and European-made liquids. Moreover, strong vapor category growth has masked the relatively low conversion rate for smokers who try vapor. The vast majority of smokers do not stay with vapor and the principal reason is the poor acceptance of product taste. It is precisely this market – the adult smoker looking for vapor alternatives – that eTron® 3T™ organic e-liquids are geared to. Certified organic eTron® 3T™ e-liquid is a dramatic step forward for the vapor industry.
“The USDA Organic Seal is regulated by federal law and limited to organic products that are independently certified to meet USDA’s strict organic criteria. We proudly carry the USDA Organic Seal on our products as our promise to customers – that our products are made from the finest organic ingredients. eTron® 3T™ represents the finest quality in e-liquids and delivers great tobacco satisfaction to the US vapor community. In addition, our e-liquids are similarly certified organic for the European market – and thus entitled to carry the European organic leaf logo. We are looking for European distributors as a result.”
Jay Kusma, director of c-store accounts, stated: “I am very proud to bring eTron® 3T™ to our lead convenience store accounts. This industry first organic product has a taste profile that is superior to anything available on the market today. It is a major step forward for customers, and we are offering a compelling value proposition for consumers and our chain store partners.”
VTM’s products will initially be sold under the eTron® and 3T™ (True Tobacco Taste) trade names. VTM will entertain private label requests for a select number of large accounts subject to completing the organic certification process for such additional brands. Vapor store accounts will be serviced by Global Vapor Corporation, Ft Lauderdale Florida. Convenience store accounts will be serviced by US Vapor Corporation, Jupiter Florida. www.truetobaccotaste.com